We are pleased to be joining the Nigel and the Team in the campaign, and to support That’s NIce in their journey across the US, 50 states in 50 days!


The Road To 50 States!

Discovering the Future of Healthcare

After achieving what was previously thought impossible – 25 European countries in 25 days – the team is embarking on a new mission to discover the future of healthcare. But this time, we’re staying stateside, traveling across the U.S. to visit 50 States in 50 Days.

We’re taking three cars, seven team members, and a few cameras to each corner of this country, from the bustle of New York City to the blue skies of California, from the beautiful beaches of Hawaii to untamed Alaska. And we want you on this journey with us, as we explore how COVID-19 has impacted people and policy, how healthcare differs across state lines, and where the pharma industry has made its mark.

As we journey across the U.S., what will we uncover about the impact of population, prosperity, and access on healthcare?

Trip Concept

  • Our team will visit 50 states by land and air, covering approximately 12,809 miles.
  • Our crew will shoot video interviews with sponsor companies in advance, with more footage and content captured during the 50-day trip.
  • That’s Nice will showcase the impact of digital marketing, integrated campaigns, and videography.
  • We will interact with sponsor companies, national authorities, NGOs, and regional communities to learn more about the future of healthcare.
  • We will promote your business to more than 80,000 industry decision makers across the U.S. for 4 months.
  • All sponsors will have video and content to promote themselves via their own marketing initiatives, campaigns, and website — so you can take advantage of the trip promotion to drive interest in your company.
Read the full story at https://www.pharmasalmanac.com/the-road-to-50-states-is-coming


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